Shake Factory

Inspired by a TikTok trend where folks shake their Airheads in the wrapper until the candy forms into a delicious, bite-sized pillow, Airheads and Highdive asked us to create an Airheads Shake Factory that brings the trend directly to the people. We set up our Shake Factory in Venice’s Muscle Beach and brought on a team of bodybuilder influencers to use their braun to pre-shake Airheads for the enjoyment of the boardwalk patrons and passersby. U&U handled all the production including the design and construction of the factory as well as the shoot and edit on location.