

Campbell's Sides Collection
CLIENT: Campbell's
IRL Experience
Product
Manufacturing
Product Design
The Campbell’s Sides Collection is a collaboration fashion designer Cynthia Rowley, and her daughter Kit Keenan, a content creator and entrepreneur. This limited-edition collection featured two bespoke bags: The Holiday Tote and The Party Bag. Designed in collaboration with the mother-daughter duo, created with style and functionality in mind, these gorgeous bags have a special compartment that holds your favorite Campbell’s side dish. For every bag purchased, Campbell’s donated 99 cans of Campbell’s Condensed Soup to Feeding America, matching the cost of a bag in product donations. The Party Bag included a circular, detachable base, complete with a Campbell’s-inspired trivet and a casserole dish. The perfect companion to keep the dish warm on the go. Plus, the waterproof-lined top transforms the bag into a bottle chiller. The Holiday Tote came complete with a perfectly sized casserole dish. Its roomy interior holds everything needed for the holiday get-together, and the rectangular, detachable base helps keep favorite sides warm (and easy to tote). A surprise bonus: the bag also includes a Campbell’s ring light for social-ready food pics.


