Corvette AR

The Chevrolet Corvette team asked us to make an augmented reality experience for the Corvette’s 70th anniversary that begins when users scan a print catalogue with their phone.  The immersive experience starts off with a full-CG video that emerges from the page, showing off all of the corvette color options in minimalistic urban and racetrack environments. The user then has the option to explore the car themselves via a custom 3D webAR model we created. To elevate the entire catalogue, we created and implemented a few additional small animated videos that show expanded vehicle details like the Corvette engine.