Beer Coals

Summertime grilling + beer = BBQ bliss. That was the concept behind Miller Lite Beercoal, charcoal briquettes that we infused with Miller Lite. We manufactured the custom charcoal, designed and printed the packaging, and packaged it all up into single serving bags perfect for a summertime barbeque. Launched in time to kick off summer on Memorial Day weekend, this project was a big hit, getting national attention (including on The Tonight Show!) and selling out within hours.