Running of the Beer Ads

Miller Lite wanted to produce a different kind of Super Bowl campaign, one that turned their fans and viewers into the ad via custom QR-code jerseys that could be scanned to take folks to the campaign site. This ambitious concept required product and packaging design, manufacturing, and a lot of logistical magic to make it all happen - and that’s on top of the announcement commercial starring Rob Riggle. Of course, these types of multidisciplinary projects are our jam, so we handled everything from production of the commercial, to the design, manufacturing and fulfillment of the jerseys and kits.