B unbelievable

We collaborated with the creatives at Venables Bell & Partners to help launch Cardi B’s first ever shoe collection with Reebok. Users experienced a complete interactive journey, from the branded delivery truck to the final shoe reveal. They were led by Cardi’s notorious catchphrases, which encouraged them to pull out the shoes and try them on. The handmade B-shaped boxes were constructed entirely out of recycled fabrics and sustainable materials with integrated motion sensor technology. They also function as a bluetooth speaker!