Fruitside Assistance
CLIENT: Welch's
IRL Experience
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Long road trip with the kids? No problem! Welch’s has any kid trouble covered with their Fruitside Assistance. Emergency Fruit Snacks to the rescue. We activated in 3 different regions right before Thanksgiving. We created a Fruitside Assistance Fleet. The cars were driving on the 5, 55 and 95 highways and making pit stops at high traffic areas. Our BA’s driving the cars carried custom Emergency Fruitside Assistance Kits. Providing support to parents on the road. Branded pouches, chargers, color pages, crayons, blankets, wipes, you name it. The kits had everything needed on the road for parents traveling with kids in use of emergency fruit snack assistance.
