Rodeo on Rodeo Drive

Could you tell the difference between $10 and $20 wine? What if your friend or loved one has to face a bucking bronco if you’re wrong?  That’s the concept behind the Rodeo on Rodeo we created for Dark Horse wines, where we transformed the heart of Rodeo Drive into a full on rodeo complete with a mechanical bucking bronco waiting to toss off challengers if their partner couldn’t pick $10 Dark Horse wine out of a lineup of $20 wines.  We handled absolutely everything for this campaign, from the creation and management of the Rodeo experience (including the corral, bucking bronco, and wine bar setup) to the production, filming and post on the case study video.