Feeladelphia Cookbook

Feeladelphia Cookbook

CLIENT: Philadelphia Cream Cheese
IRL Experience
Product
Check
Fabrication
Check
Packaging
Check
Product Design
Check
Design
Check
Art Direction

Philadelphia Cream Cheese came to us with a challenge - create a cookbook companion to their Feeladelphia restaurant pop up. The Feeladelphia restaurant focused on senses, sensations and emotions, so we needed to craft a book that was equally unique and evocative. We handled everything from concept through delivery, conceiving different custom elements that spoke to all five senses: flavored dissolvable strips for taste, treated pages and cover for touch, colored phone flashlight stickers for sight, scratch and sniff labels for smell, and curated playlists for sound. We developed special pages to integrate these elements, helped design the pages, created a bespoke binding solution and constructed all the books.