Only Human

For the launch of NOYZ's latest perfume "Only Human" we created a live photoshoot in the middle of the meatpacking district NYC during Fashion Week. Everyone was invited to get their portrait taken and insert their own unique line of the campaign "So what if I am...". Hundreds participated in getting their shot taken and sample the perfume. Behind the scenes our basecamp on site included live editing of the pictures with live poster printing, so we could put up the posters for everyone to see themselves reflected in the OOH campaign. A couple of streets down, we had another live OOH going on at the same time with the posters from the set of real people being wheat pasted.