Las Shoey

The city of Las Vegas wanted to do something special for the return of Formula 1 to Las Vegas for the Las Vegas Grand Prix and figured what better way than to bring the Shoey celebration (winning racers taking a drink from their racing shoe) to the masses. We produced a limited run of custom Las Vegas F1 racing shoes so fans could enjoy their own Las Shoey drink at different Vegas hotel bars where they could order a cocktail in the collectible shoe and celebrate just like the drivers.